
the way people do.
Most photographers assume Google sees their work the way people do.
It doesn’t.
Google doesn’t experience beauty, emotion, or style.
It looks for clarity.
SEO Power doesn't give you tricks.
It gives you the right "lens" to look at your website the way Google looks at it.
Before we talk about rankings, traffic, or timelines, you need to see how Google actually interprets your website.

A Must-Read for Every Small Business Owner! Power SEO: Essential Strategies for Entrepreneurs by Paolo Ciccone is packed with incredible value for small businesses. From the very first chapter, I was excited—this book gave me exactly what I needed to grow my business. What makes it so powerful is how easy it is to understand. Paolo breaks down SEO in a way that feels approachable, often saying “think of it this way,” which makes complex strategies click instantly. I’ve read other business guides, but honestly, I don’t think there’s another book like this available. It’s practical, clear, and truly designed with entrepreneurs in mind. I’m beyond thankful that Paolo Ciccone is sharing his knowledge with us small business owners. This is a resource I’ll return to again and again. Thank you, Paolo!
I would have happily paid 3x that price for the info.

Your book is GOLD! Now I understand how to write content on my site that connects with my clients.

Google doesn’t judge your work by beauty, emotion, or style — it judges clarity.
Your images aren’t “bad” or ignored — they’re simply not undertstandable by Google...yet
Most photography websites send mixed, incomplete signals, even when the work is excellent.
Ranking problems usually aren’t technical mistakes — they’re communication gaps.
Once Google understands who you are, what you do, and who you serve, visibility changes fast.
This is why photographers who aren’t “better” than you often outrank you.
You Don't Need To Do More
You just need to say the same things differently.
You Don't Need To Hire An Expert
Visibility is about communicating to your clients. You know your clients better than anybody else.
You Don't Need To Wait
The right changes delivered with the appropriate tools can make a difference in your rank in just 4-5 weeks.
Ready to get started?

The 12 Steps To Make Google
Love Your Site
The exact steps to perform to improve your business profile on Google so that your website stands out from the competition

7-Day SEO Quick-Win Plan
for Photographers
A 7-day plan to improve your website, one day at the time with a 5-minute task.

20-minute Video of a Real Website Audit
A video of how I reviewed a real website and uncovers all the improvements that can be made by the owner herself. Learn by example.
"My photos are great but I don't rank on Google"
"I've tried SEO before and nothing changed!"
"I don't know what Google wants from me!"
"Other, lesser photographers rank higher than me"
"SEO is for geeks!"
"I'll never understand all this! 😣"
"I need to hire an expert but I can't afford it!!! 😭"
Don't worry, I've got you!
(but if you're looking for "hacks" or "beating the algorithm" this is not for you. We play by the rules.)

Portrait
Boudoir
Seniors
Headshots
Branding
Children
Pets
Family
Download Your Copy Of "SEO Power" and start optimizing your site today!


Portrait
Boudoir
Seniors
Headshots
Branding
Children
Pets
Family
The EXACT strategies I used to get on page 1 of Google in 3 weeks.
How to submit your website to Google today and how to keep Google up to date.
The smart strategy to use a blog to actually rank.
Checklists, procedures, and video auditing of a real website to see what works and what doesn't.

Paolo Ciccone - Portrait Photographer, Charleston SC
